Studio: Behind The Scenes

Timeless Originality & Simplicity

Achieving sophisticated simplicity is easier said than done. We, as Pakistanis, have always had this fear of going simple without losing the essence of who, what or where we are from, especially when you come from a land so rich in its culture, traditions and colour. It is an art to find that balance. I think more than anything it is the part of creating something that you truly believe in. If you are true to yourself and believe in your vision, people gravitate towards that energy.

The Story Of An Owl

Back in 2011, when I was in the process of launching my business, I was trying to build a brand identity and like any startup it was very confusing to make the logo and color scheme of the company. Since initially the focus was on designing products and processes, we didn't give too much attention to the brand and just started working as a brand under my name. Later in the year when we built some customer base and decided to register the company, we decided to build a proper branding strategy.

Top Pocket Currency Clip Wallet Made For Baabu

Completed and delivered another project, this time for an amazing company by the name of Baabu. Friends at Baabu have been our loyal customer for sometime but this time were approached by Baabu's team to design and manufacture a classic wallet which can be launched on Father's day as a gift item

Hammer & Smith